My Process

Embarking on a rebrand or web build can be a daunting prospect. How do you know that your investment is going to work for you and be a success? Our goal is to create an identity that better communicates and adapts to the growth of your key audiences.

My thinking and process is what makes my service different from other freelancers. My tried and tested methodology has been developed and improved over my last 15 years in business.

I aim to be transparent and honest from start to finish, below I have outlined what you can expect if you work with me.

Step 1

Research and Discovery

After our initial 30 minute consultation we will schedule a discovery call. We will deep dive into your business, your challenges and your goals. We will discuss the deliverables your project needs.


Step 2

User Profiling

We will define a selection of opinions, assumptions and assertions ‘spoken’ by the different audience groups we have discovered. We will focus on their story, goals, demographic and needs.


Step 3

Brand Perception

We will go through an exercise that analyses your business culture and the impact you want to have. We will determine your ideal client and find out what your brand values and voice are.


Step 4

Style Boards

Style boards are a design tool that expresses and steers the visual language of a project and includes fonts, colours and images that are intentionally arranged. We explore all of our research and first stage ideas in a visual way. 


Step 5

Brand Development

Once the direction has been agreed on I start to build on the identity and work towards creating the deliverables that have been agreed. There will be a brand presentation and once this has been signed off, I will create your brand guidelines.

Step 6

Web Design

The web design process works alongside brand development and operates in three stages: Research & Wireframing, Design & Prototyping, and WordPress Development. Following this, we implement SEO techniques, analytics, and site tests before launching.

It all begins with a free call

“Finding a bright, sympathetic, patient website designer is not always easy. I cannot recommend Amy highly enough – she was all of the above and always on hand and easy to discuss ideas with. Amy was particularly good at getting to the heart of what my business was about, what message I wanted to communicate and how I wanted the business to be perceived. She was pro-active, careful, professional and unendingly patient. I found her process excellent as well as very good value for money. I am delighted with the result.”

Ruth – Director of Element Active

Have more questions?

Us the Whatsapp chat icon at the bottom of the web page to get quick replies to any questions you have.

Ready to build a brand you can really be proud of?

Reach your full potential, start by booking a free discovery call with me.